Transport Demand Management in National Parks Dissertation

Transport Demand Management in National Parks - Dissertation Example Lyndhurst is a civil parish and village located at England’s new Forest in Hampshire. The village forms the administrative center of the New Forest, which bears the district council. It is a popular tourist attraction center and has numerous independent shops, cafes, hotels, restaurants, pubs, art galleries and an 18-hole golf course. These facilities cater for the demands of local population and the tourists. According to the Census data of 2001, Lyndhurst had a population of 2,973 of which, 37% were economically active, 20% are the retired and only 2% are not employed. The average age is 47 years. 77% of the property is owner occupied while 23% is rented (COUNCIL FOR THE PROTECTION OF RURAL ENGLAND, 1988). Lyndhurst is 14 kilometers away from Southampton city to the North-east. Geographically, Lyndhurst village forms the meeting point on the route A35 which runs from the Southampton City to the northeast to Lymington town, situated on the south coast. This link creates a very large volume of traffic, which prompts the usage of one way. Most of the motorists miss parking spaces while seeking for refreshments, meals or even when making stopovers. During season of summer, the traffic swells because of the tourist inflow in to the region. As a result, there is limited space for parking. Transport Demand Management is a strategy that applies programs, policies, products and services to trim down the travel order especially among the private vehicle users or restructure the travel demand in to time and space. Actually, the Transport Demand management deals with Transit improvements, Transit incentives, Pay-as-drive insurance, Parking management/pricing and Road pricing. Several studies points out to the growth of economy as the primary reason behind establishing a good parking management, organization, supervision and parking pricing without incorporating other factors like the repercussions on health, time spending and emotional frustrations that come up with limited parking space. According to Fischer (2009),  the Transport Demand Management strategy controls the parking prices and the amount of parking available in all the public places across the UK. Transport Demand Management benefits the local communities by lowering their healthcare costs, reducing traffic congestion, increasing their return from investments on transit, carpooling, cycling and public transport systems (Black & Schreffler, 2010). The employers may get low parking rates and better employee retention where as the individuals gain by saving time and costs of delay, convenience and good health (Black, 1997). This collateral research paper explores the proposition of Transport Demand Management is to push for best option available towards solving problems related to the limited parking space in Lyndhurst. Policies on Parking Management The developers should provide the localities with the minimum space for every type of development depending on the magnitude of the development. The costs of developments determines the pricing for parking spaces, as such, parking seem to be offered

Business communication Research Paper Example | Topics and Well Written Essays - 750 words

Business communication - Research Paper Example e advertisement under focus pictures a girl who has bandage on both sides of her lips giving the impression that she hurt herself while trying to open her mouth to its limit in order to eat the ‘real big burger’. It has become a trend in the marketing industry to allure the teenagers, especially men, through gender appeal. The same tactic has been applied in the discussed advertisement. The face of the girl is only half visible in the advertisement with her cherry colored lips. The target market of Burger King, as can be analyzed from their overall marketing campaign, consists of moms with young children, teenagers and also middle class income families who have enough income to eat out on occasions. On the other hand, them portraying women in such a way that they cannot handle ‘Burger King’s REAL Big Burgers’ can make a negative impact on their existing target market and exclude many women from it. Burger King’s point of differentiation from its competitors (McDonalds, KFC etc) is that it has ‘REAL Big Burgers’ at the same affordable price which makes it a unique and special place to dine out. In this print ad as well their point of differentiation is depicted through their message intended in this picture. What they intend to say through this message is that our burgers are so big that the mouth of an ordinary person (can also be women) will pierce\cut out if they put it all in their mouth in one go. In this age we are all surrounded by advertisement everywhere in our homes on tv, on billboards while driving, in the bus stations on the internet everywhere. Hence creativity has become one of the primary factors to be considered while making an advertisement to catch the eye of the audience and this ad is a perfect example of creativity. It definitely catches the eye of the audience and the exaggerated ironic appeal would surely amuse him. What attracted me, and perhaps many other viewers, is the challenge to eat big burgers of Burger King. An